Product tour
From first enquiry to the day they go home.
One record of the journey, one thread of communication, one audit trail — and three very different people who need three very different things from it.
Three people, one system
The same journey, seen from where you sit.
14 families · opens the app at 08:40
“Who needs me today, and what do I say?”
The urgent list
Three families, ranked by what is actually urgent.
Whose fault it is
Waiting on us needs a person. Waiting on them needs a chase. The screen tells her which.
The action, in place
Chase, nudge, mark done, reassign or note — without leaving the screen.
It goes quiet when handled
A chased item goes quiet until the date it was promised, then comes back louder.
See each of them in the product
What the family sees
The part you are actually selling.
Your clients never see this platform — they see yours. One screen, one thing to do, no jargon and no dead ends, under your name and your colours. Change the language and read what they would read.
The weekly pregnancy content is the product’s own — forty weeks written directly in four languages, not run through a translator. A portal that reads like machine output is exactly the impression you are paying us to avoid.
Good morning, Sofia and Marc
Your journey
Week 20 · Second trimester
Due 14 March
Week 20
About the size of a banana.
Halfway there! The detailed anatomy scan usually happens around this week.
Twenty weeks of quiet, remarkable work.
Next appointment
20-week anatomy scan
Tuesday 4 March, 10:30
Clínica Bogotá · your time 16:30
One thing to do
Sign the gestational agreement
Takes about two minutes
OpenEnd to end
How a journey actually runs on it.
An enquiry arrives
From your branded application form, your website, or typed in by hand. Every enquiry lands on one board with everything you know about them.
They become a client
Convert the enquiry to an intended parent, then enrol them into a journey. Your stage names, your steps, your documents, applied in one click from your own template.
The journey begins
Every family sits on the same 12 phases underneath, whatever you call them. That is what lets you compare journeys, forecast, and spot a straggler at a glance.
A surrogate is matched
Profiles, a proposal, a mutual yes. The match joins the case record with its own timeline, so nobody has to remember what was agreed.
The work gets coordinated
Documents requested and reviewed, appointments scheduled in the right timezone, trips proposed and confirmed, payments tracked against milestones, messages all on the case.
The family is carried
Their portal shows where they are, what is next, and what they need to do — in their language, under your name. No status emails to write.
And you can see all of it
One screen with every family on it. Each morning it tells you who is blocked, on whom, and for how long — and lets you act from there.
The honesty rules
A dashboard that cannot quietly lie to you.
Every operational tool eventually shows a number nobody can trace, and the day you catch one lying is the day you stop opening it. So this one is built to a different standard, and the standard is visible on screen.
Nothing is guessed into place
A family whose stage we cannot map is shown separately and labelled, never filed under the wrong phase.
Every number names its source
“14 days behind” always names its baseline: your own median, a template estimate, or a default.
Estimates are marked as estimates
Inferred dates, projections and modelled figures are labelled wherever they appear.
Best seen driving it yourself.
Thirty minutes on a live workspace with a full year of journeys in it.